Web Site Design for your MLM Business

Website design is crucial to not only MLM / network marketing business, but any online business. It determines if a visitor stays in your website to read the content or just close the page to view other sites. Here are the 5 step to Website design for your MLM business;

Step 1: Naming your Website

First, you need to choose and purchase a domain name that is relevant to your website topic. Try to use keywords that receive high traffic, as they are likely to be ranked higher by search engines.

Step 2: Match the Colors.

You should use colors that are soothing to the eye and not one that stands out inappropriately. You can use bright colors to catch attention to keywords. Use colors like bright red, yellow, blue to catch readers attention. You cant control where your reader looks at in your website, but colors are very good to draw attention to areas you want your readers to focus.

While you want to draw your readers attention to certain areas, you should refrain from using too much colors and bolds as it will reverse the benefits of using it. Too many colors and bolds will distract and confuse your readers. Use it appropriately in areas and information that may contribute to a sale.

Step 4: Structure of Content

It is also very important to ensure easy reading through your website. Consider the flow of information. Structure your content in a smooth flow and ensure smooth transition between parts.

Step 5: Opt-In Form

Install an opt-in form in your website to capture email contacts of visitors for future updates. Not all visitors who visit your website the first time will buy your product. You need to follow up with them to increase the chances of a purchase in future. You can offer a free gift to visitors who leave their email contact.

From my personal experience of building websites, it is a trap of all owners to try to perfect their website too much. They end up adding too many fancy gadgets and applications to impress their visitors. Smetimes they end up neglecting other core functions like traffic building.

Test your website for the conversion rates, if it doesn’t convert traffic into sales you probably need to change some elements in your website. So it is also good to do A/B testing for your website.

Your website only works if it can convert leads into sales. Being functional is more important than being just a fancy site.