Using Search To Manage Your Brand’s Online Reputation – Mediapost.com(Article Marketing)

It was a small incident — but one that drove home the powerful role search engines play in online reputation management. Let’s also remember that one opinion online can reach far more people than most offline interactions — and that without the face-to-face interaction, people may be far more vocal and opinionated online. Last year there was a dog food recall and Pedigree, the dog food company, used the incident as a way to positively promote its reputation online. Around 15% of searches on Google occur on ‘Images,’ and with the move towards Universal Search, the integration of photos and videos on a search results page has only just begun. Google uses two different algorithms for images – one for the “Image” search and one for “Web” search. read more

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