There are many reasons why people write articles and get them posted on the Internet. Some just enjoy sharing information with others, but there are those, like myself, who are interested in using their articles as a vehicle to generate leads for their business. The question to ask ourselves is whether it is worth all the trouble. I can assure you, that after you have read this particular article, you will be running to your PC to start your writing career!

The first thing you have to decide, is whether you are going to use your personal name or an assumed name. Some authors use a number of names because they write about a variety of subjects and if they used their own name for every subject, they would perhaps not appear that credible. We certainly want the reader to believe that we are an expert on the subject we are writing about….and we might very well be, but the reader might not be convinced if they see our name attached to so many articles on many different subjects.

Obviously, if you are trying to brand yourself on the Internet, then you would want to use your personal name as much as possible. If the subject matter can be in some way related to the type of business you are in, then it is going to be much easier to transition with a link back to your website.

It is recommended that articles be between 400 – 600 words. That works out to be about 8 paragraphs, with approximately three short sentences in each paragraph. If it much better to write a few short articles, than one long one.

It is quite amazing how your presence on the Internet can increase significantly in a very short period of time, through article writing. My first article was published at the end of December, 2008. That is only three weeks ago. Up until that time I had zero presence on the Web. If I searched my name, I would get no hits at all. Now, just those three short weeks later, when I Google my name in quotes “Jan Shimano” I am coming up with 2760 hits and each one relates to me personally. As an experiment, why don’t you go ahead and Google my name and see how much it has increased as it usually goes up every day.

You might be wondering how I was able to accomplish this. O.K. I’ll tell you!! All it took was for me to write 10 short articles and have them accepted by EzineArticles. This is the largest article directory and should be the first place that you submit your articles to. This is the litmus test….if EzineArticles approves it, then rest assured it will be accepted at all other directories.

However, just getting published with EzineArticles is not going to get you the huge presence on the Internet that you are looking for. There is an important second step to take and that is to sent it off to a multiple submission company. The one I use, and which I highly recommend, is Unique Article Wizard (UAW). On their website, you type in three unique versions of your article, along with variations in the Resource Box. UAW then configures all the paragraphs and resource boxes and comes up with hundreds and hundreds of unique articles. This is very important, because the search engines do not like duplication and you will not be rewarded at all for it….in fact, they could punish you. One of my articles was submitted to over 1800 directories by UAW.

There is no cost to getting started with Ezine Articles. However, there is a $70.35 a month cost for UAW. If you are only planning on writing an article now and again, then obviously it would not be worth your while to join them. However, if you are serious about creating a huge presence on the Internet and generating free leads through your articles, then this is definitely a great way to go.

So many people in this industry feel that to get an article published on the Internet you have to practically be a professional writer. That is not true!! If you can sit down and write a letter to a friend, you can sit down and write an 8 paragraph article. Your old English teacher is not standing over your shoulder checking your grammar. People will be reading your article for the information you are sharing and not to critique you. So my advice to you, is make up your mind right now that you are going to give this your best effort. Once you get that first article up and published, I believe there will be no stopping you!!!

One of the problems that come with search engine marketing is having keywords or key phrases for your website that are very common and that many websites use. Since more and more companies are becoming aware of the need for search engine optimization and are starting to use search engine marketing any company that makes a product or sells a service similar to yours might end up using the exact same keywords or key phrases that you are using. After all, when you’re coming up with keywords or key phrases you’re trying to think of the most common words that you can so that you will pick words that a lot of other people associate with your product or service so it only makes sense that other companies would be using those words for their search engine marketing too.

But if you are using the same keywords and key phrases that a lot of other companies are using then your website might not rank as high on the search engine results pages because your keywords could be the same as a thousand other sites.

So how can you solve this problem? You can use long tail keywords to solve the problem of using the same keywords or key phrases as thousands of other web pages. Long tail keywords are clusters of keywords that are not common words individually but when put together they will point customers and clients to your site. By using long tail keywords you will rank higher in the search engine results pages because the words that you will be using will draw, in most cases more qualified customers who are interested in your product.

Using long tail keywords can be tricky and requires a good vocabulary. If you’re not sure how to use long tail keywords and you are trying to promote a website that has a focus that is very popular and a lot of other websites have then you might want to consider hiring a company that specializes in search engine optimization and search engine marketing to figure out what long tail keywords would work best for your site. Driving traffic to your website can be tricky when there are millions of websites that are all competing with your website for traffic but using long tail keywords is one way that you can outsmart your competition.

If you are using long tail keywords in conjunction with an ad program like Google’s Ad Sense then you save money on advertising because you will be using words that are less commonly and more focused and therefore less expensive but when you string those words together to make a key phrase that key phrase can be an effective search engine marketing tool that can drive customers to your website instead of to websites that are run by your competitors.

Since e-commerce is now a common method of doing business, the initial job in building a successful e-commerce store is finding, categorizing, and uploading a fair amount of useful products onto a well designed online store. The second vital task for being successful in e-commerce is getting traffic. Different ways of getting attention online and accessing the all important traffic that apply to all types of businesses are listed below.

1. Add relevant meta-tags such as a site title, relevant description, and good keywords to your site in order to optimize your store for search engines.

2. Exchange links with other sites by adding a link pages or pages. For your links have the link text read the actual keyword that you like to use to drive business to your site opposed to your business title.

3. Join social networking sites and create pages for your business which can include your business URL and link to as many friends as possible. These networking sites are great methods of increasing your user and client base.

4. Participate in online forums related to your industry and post helpful tips and advice frequently as often each post allows you to add a URL link to your sites.

5. Submit articles that deal with your industry online to article directories. Resource boxes at the bottom of each article will include your URLs.

6. Publish press releases often to free press release sites and update the world on new content or news concerning your site.

The key to a successful e-commerce site is getting enough traffic to turn into buying customers. Over time this traffic will grow into active users and referrers which will solidify your business’s success through the years. But remember, the above strategies need to be followed diligently in order to maintain and increase your search engine positions.

Video marketing popularity is growing rapidly, large in-part because of the fact that the competition isn’t so fierce. In other words, you are getting an incredible advantage that many marketers still have not realized exists. In conjunction, the increase in video popularity is because you are no longer providing your target audience with tons of boring text that they cannot comprehend, but giving them something that provides them with visual and auditory stimulation along with entertainment.

Basically, you make a video and you submit it to social networking, social bookmarking, and blog sites. You may also decide to make a podcast out of your videos. If so, that is great! However, the submission process can be quite daunting. This is why you want a video submission software akin to Traffic Geyser. Even if you have no idea how to make a video, Traffic Geyser video submission software will help you do it, and you can even make videos without having a camera with such a program.

As for how Traffic Geyser video submission software works, it massively sends the video you created to anywhere from 50-75 websites like the ones listed above. This is so you can focus on the other areas of your business that are important to its operation. I’ve found this is the perfect way to leverage you time via the use of automation. However, there are important things that you have to know before you move on with the video promotion of your business.

The initial thing is to not jump ahead too fast. You have to think about the topic you wish to communicate. You need to think about what the content is going to be like, what is going to make an impact, and if you need any special equipment to produce your video. What equipment you need is based upon how far you want to go with your video. Heres an example: Traffic Geyser provides video creation software in their program that doesnt necessarily require you to use a camera.

The next thing you have to keep in mind is to make sure the person viewing you can see that what you have will benefit them. So make sure you identify their pain and tell them how you can get rid of it for them.

The third important issue is to ensure that the videos are easy to understand. One of the reasons why video marketing fails is because the video may be too difficult to understand. It may not make any sense to those who are watching it. To make it more understandable, make sure you identify your target market before you make the video so that you know what people you are marketing to. This also makes video distribution simpler because you can program Traffic Geyser where it needs to submit your material.

The fourth aspect you must be aware of is that content is the ruler of the Internet. This is a fact that we all know because the Internet cannot exist without content. It is this content that communicates to everyone who visits a website. So you have to make sure you submit informative videos. If you dont, then your viewer is going to be hitting the stop button or they are not going to get the message within the video.

In lieu of all this, if video marketing is something you want to use to market your website, you now have an idea of what is necessary to have a successful video. A precaution is that not all who create a video find success, but when using video submission software programs, such as that provided through Traffic Geyser, success is something that can be within reach.

Basically marketing is a kind of promoting a product or service. Now a day most of the companies are promoting their products or service using various platforms like for example using internet, TV, radio, ad banners, web sites, discussion groups etc.

Many companies opt to promote their products using article marketing. Article marketing is a common and effective way of reaching your buyer. Article marketing makes it very easy to build traffic; however there are some essential steps you need to follow in order to lead an effective article marketing campaign.

To begin marketing a product or service, you must first get information related to the product or service. The information needs to project a very clear idea of what the product or service is so the customers do not get incorrect information.

The next thing you need to do is gather information for the promotional article. The information should be easy to understand, but also interesting, eye-popping and fun to read. The best way to write an eye-popping article is to do research on the topic, then arrange it in a logical and interesting way that people can understand.

Once you have laid out your article format, you need to write the content. Content is key. If you maintain articles with rich content, then you might be able to increase the number of returning readers, which means increasing your traffic.

Article marketing is a powerful way to get more visitors to your website. Everyone who is marketing a product or service should pay attention to website traffic, because more website traffic brings you more viewers and more publicity to your product or service, and that will mean more informed customers and money for you.

Check out the traffic information for Canadian Internet Pharmacy websites, and also increase your website traffic commissions for your Canadian internet pharmacy, to find out information about your traffic. If you get information from these websites, it will help you understand how increased traffic will benefit the growth of sales of your product or service.

So finally article marketing is a way to promote a product or service by articles. As you might know information is the power full source and by sharing right information it is possible to reach good heights in business so be clear and truth full when giving information.

There is one thing on which every online marketer agrees: the key to success is traffic. No matter how appealing your product or service may be, you will fail without traffic.

Of course, you can pay for traffic by purchasing banner advertising, email blasts, adword advertising, etc. But, you really do not have to spend a lot of money to get the traffic you need.

But, if you don’t have the budget to buy email blasts, direct mail campaigns, TV ads, etc., don’t worry. Here is what you can do instead, without emptying your bank account.

1. Write articles on subjects of interest to the kinds of people you want to get to your website. End each article with an author’s box, like the one at the end of this article. Use article distribution software or one of several services to distribute those articles. Each time webmasters hungry for content (and there are many) use your articles on their sites, you will pick up a link. And, as you know, links produce traffic.

2. Exchange links with the webmasters of other sites. While a link on any decent site will help you, links on sites with content related to yours and links on sites with relatively good Google PR are particularly valuable in influencing your search engine rankings.

3. One way link building is even better than exchanging links because the search engines are more “impressed” by one way links than reciprocals. If your website is good enough or if you can offer webmasters an ebook, a widget, or something else of value, try for some one way links.

4. Blog. Blog. Blog some more. A post a week would be great. A goal of one post a month should be your absolute minimum. Blog on subjects related to your website, and be sure your blog links to it.

5. Bloggers, even more than webmasters of “regular” websites, need lots of content. Offer them articles (with author’s boxes containing links to your site , of course). They’ll love you, and you’ll pick up lots of links.

6. Try to get out a press release every 2-3 months. A good release may be used by hundreds of sites, thereby generating an equal number of of nearly instant links and lots of publicity for you. There are several companies which will send your websites out to appropriate media, some at very little or no cost. Or, you can buy press release distribution software for the cost of dinner at a good restaurant.

I realize that not everyone can write. If you are “writing challenged”, don’t despair. You might have to search around awhile, but there are folks who write blog posts and/or articles for less than $10. Press release are generally more, but the cost is not prohibitive. Remember, your potential return for each project can be hundreds of links. And, you know what that means.

Publishers use the internet for a variety of things. However, unless you attract traffic to your website your efforts are completely wasted. Search engine optimization is the best way of attracking consistent and regular traffic to your site in the long-term. It’s surprisingly easy to achieve if you know how.

The first step is targetting specific low competition keywords – i.e. keywords with a high enough search volume to be of interest, but with low amounts of competition to give you a reasonable chance of getting listed in the first page. You can do this using the free Google Keyword research tool to establish the amount of traffic that you’ll get followed by a Google search (in speech markets) to find out the number of competing pages. However, I find that this doesn’t work too well. Firstly it’s very time consuming. Secondly, when doing this you have no visibility of the SEO of the competing pages which is a very significant in establishing the feasibility of a good search engine ranking.

For my keyword research I use just one tool called MicroNicheFinder. It pulls a lot of data from Google. However, what makes it so helpful is that it weighs up numerous factors including both the number of competing sites and the SEO of competing sites. Keywords that you stand an excellent opportunity of competing for are highlighted in green. It’s beautifully simple yet so incredibly effective.

Another thing to point out is don’t underestimate the importance of your site’s content. In particular the content should be targetted to specific keywords that you have identified in your keyword research efforts. The content should also be 100% unique and it should be regularly updated (new content at least 3 times a week for the first couple of months). Regularly updated sites really catch the attention of the search engines.

If you know anything about SEO you’ll know about the importance of building back links. One of the best methods for achieving this is article marketing. However, if you try and do this effectively manually I reckon there’s a 90% chance that you’ll give up due to the time and effort that this entails. I just don’t have the patience to do it so I use a great tool called Unique Article Wizard which largely automates the process both in terms of generating unique versions of your article and submitting articles to directories on your behalf. It’s a great tool, highly effective and I couldn’t survive without it.

Now Unique Article Wizard is great for quantity of back links. The other thing to consider is quality of back links – i.e. the higher the page rank of the site that you are back linking from the higher the weight the back link from will carry in the eyes of the search engines. High PR sites that will accept a do follow (this is very important) back link are very difficult to find within your niche. For this I use a service offered by Easy Backlinker which is a basically a search engine for locating these sites. You normally get your back link by adding a comment to an existing post or article.

And this is all that I do to get top search engine rankings. This really does work and using these methods I have even managed to get traffic for some of the most highly competitive keywords. For instance the most common keyword drawing traffic to one of my sites (based on Cpanel statistics) is “money.” I find this quite incredible if you check out the number of competing pages. Nevertheless the methods described above cover all that I did for this particular site.

If you’re a little impatient and want immediate free traffic then publish articles on using EzineArticles, Squidoo and Hubpages. These resullt in immediate visits to your site while you wait for search engine rank to improve. As an added bonus you do of course generate additional back links.

Pay Per Click is one of the most cost effective ways of advertising. This is because you only incur advertising cost when someone clicks your advertisement. You can get targeted traffic to your website in this case.

Though PPC looks very simple, there are many things you need to know and prepare before you conduct a PPC campaign. This is to ensure you get the highest level of effectiveness in your ads while reducing your cost of your advertisements. Here are some pointers you should look out and take note for your PPC campaign.

The first thing many advertisers do wrongly is in the keyword research. If you don’t choose the right keyword for your advertisement, you will probably end up with a lower effectiveness and higher cost for your advertisement.

So let me cite an example. Say you want to marketing a site on Online Network Marketing. Naturally, you will have choose keywords like “Network Marketing” or “MLM”. So when someone looking for information to grow MLM offline goes to Google and search “Network Marketing” only to be disappointed by your website providing ONLINE Network Marketing, not only have you not delivered the correct information to the correct audience, you also spend unnecessary money. So the key here is to use the correct keywords.

Another pitfall of pay per click is geographical targeting. This is something that many people don’t really give much thought to, but the truth, running your ad all over the world is not a very good idea. The reason is simple.

The world is made up of many cultures and not all of them are going to be prospects for YOUR particular offer. In some cases, ONLY non English speaking countries would be a viable target for an ad, depending on what the product is. So it’s important to know who you target market is and advertise ONLY to that market.

The next point to note is the position you want your advertisement on search engines. Most marketers doing PPC, simply go for the first position on search engines. But is the first the best?

The sad truth is that the number 1 top position is all good at all. Prospects tend to click on the first ad, then click on the second to compare prices. After several attempts to find cheaper deals, they may well buy the same item on the ads that is at number 5 position. So you should well place your ads between positions 3-7.

Pay per click can, without a doubt, be the most targeted form of advertising around. But these pitfalls, keyword selection, targeting and ad position…along with so many others…can turn your pay per click into a nightmare.

That’s why it’s important to make sure that you get yourself a solid education before venturing into a pay per click campaign.

Article marketing is one of the most favored methods to generate free traffic on the internet. Used by gurus and many internet marketing experts to create traffic and establish authority. Article marketing is often compared to PPC.

Article Marketing emerges as the clear winner, that is if you know how to exploit it to the optimum for your internet marketing business.

In reality, article marketing domination is far more powerful, effective and result oriented in its results, when compared to the pay per clicks.

The success of article marketing needs to be coupled with constant application of the appropriate strategy.

The Article Title :

The first few words of the header of your article decide the success of your article marketing campaign. Almost like the ppc ad header. The only dissimilarity is that you have more canvas to express your thoughts & attract the reader’s attention to it.

It is important to note that a good article title contributes to 90% of the success of your article marketing campaign. Be sure to have keywords within the first 3-4 words and your title needs to address a concern or problem to attract more views.

The Body of the Article:

The body of the article will contain the bulk of the content, and it is what people view your article for. So you need to give readers quality information to just keep them interested.

Reserve some information so that they will want to know more, and will visit your website to see more. This is success of article marketing.

The Resource Box :

The resource box in your article serves as an important tool. It direct readers to your website. So you should make the resource box as natural as possible, refraining from writing any sales pitch. It should flow from your article body, and readers feel natural to click on the link and be directed to your website.

See first page rankings within 24 Hours (I’ve seen first page rankings in under 20 minutes!)

Build Trust and get visitors excited about your products or services!

If “a picture is worth a thousand words” what is a video ad worth?

1. According to a study by Google and AOL conducted by market insight and information group TNS, 75% of respondents reported watching more video online than they did a year ago, and over half expect to watch more online video in the next year.

2. 78% feel that online video ads provide as much or more of an opportunity to learn about a product or service than television, and 63 % said they prefer video sites to include advertising if it helps keep content free. Apparently the online community is embracing video much more willingly than expected.

3. 64% of respondents have taken action after seeing an online video, 44 % going to the advertiser’s Web site, 33 % searching for a product or service, 22 % visiting an actual off-line store, and 21 % discussing the advertised product with friends or family. So not only does online video bring in new business, it gets the ball rolling on that elusive buzz marketing campaign.

4. The responses came from 2,394 online users between 18 and 54 years old. The study also found that online video ads result in 32 % of viewers describing the featured brand as innovative, 32 % as creative, and 30 % as fun.

5. Video Ads dramatically increase the “7 second” widow. This is the average time that a visitor to a website takes to decide whether or not to stay or leave. Video ads help keep visitors on your site longer so that they can understand the value that you bring to the table.

Video Ads. These are short videos that are designed to drive traffic to your site.

The process is to create several versions and upload them to multiple video publishing sites. The upload process is very time consuming but with the right tools that can cut the upload time considerably.

Because the video sites are so heavily indexed by the search engines it is easy to get high rankings in a very short period of time. Depending on the number of competing pages, first page ranking can happen in under 24 hours.

Content Video: These videos can serve as either ads that provide valuable information and point customers to your site or as informational content on your site that explains your products or services.

Both are very power tools to increase website traffic.