Simple Copywriting Trick

Gary Halbert was both a great copywriter and a great teacher of the art. He had a knack for making the process of creating great ads simple.

One of the things I learned from Gary is the importance of making things easy on yourself. For example, let’s say you want to write an ebook on losing weight.

What’s the best course of action?

Should you study weight loss science? Should you spend years doing clinical trials? Should you roam the world looking for the perfect diet plan or diet pill? Well not really. Because there is a much easier way to access the most cutting edge weight loss science, clinical trials and new diet breakthroughs. Without doing all the work yourself. Curious? Then listen to this.

Instead of doing things the hard way, Gary would recommend you go out and buy the top selling books and ebooks on dieting. Then you clam up in your office or the library and read. While reading jot down notes. Lots of them. And take out all of the unique, exclusive dieting tips, tricks and secrets in each of those best sellers.

Armed with this research you write your version of a health and fitness book. Only this book has all the great info from the other books you read. The exclusive details that bring value to your book. The end product is a book filled with the very best information on health and fitness.

That’s the way to do it.

You can do the same thing when creating advertising. In fact, this works great if you have to craft a sales message on the fly for any kind of media.

What we’re talking about here is referred to as swiping in advertising circles. The process simplifies everything for the ad writer. Halbert was big on swiping. He taught it during a copywriting seminar in the mid 1990’s. Almost the entire even was about the process of how to swipe to create your own profitable ads.

Look, if you don’t want to become a top notch copywriter and don’t have time to learn all the formulas, etc. then swiping is the way to go. All you have do is learn how to do it right.

Learn to swipe and life gets easier when preparing ads…

** You’ll eliminate writer’s block forever. Because now youll access a starting point for your ads. You wont be guessing at what to write. The swipes reveal exactly what to write in your ads to make them effective and responsive.

** Ad writing will be much faster. All you do is model your ad after the swipe. Therefore, the guessing element is taken out of the equation. It’s like using a proven template to write your ads.

** The effectiveness of your ad will increase. By using a proven template you boost your chances of writing a winning promotion. That’s why using swipes is such a powerful concept.

The moral of the story is: start swiping.