Predicting the future of online advertising – CCNA- Article Marketing

Online advertising reached a pivotal point in 2007 that saw major growth and innovation across the industry. That is according to Exponential founder and CEO Dilip DaSilva, who is quoted in Adotas magazine on his expectations for the future of the industry. Looking at six aspects of the industry that are changing, DaSilva discusses the way computing power is leading to enhanced marketing that allows for direct marketing to individuals. He also talks about the power of video marketing, the ability to provide more local advertising on the Internet, and other tools for the industry. While the article touches on Exponential’s products and goals, this article provides a lot of useful information about where the industry is headed over the next few years. Read the full article over at Adotas. read more

Technorati Tags: industry, marketing, adotas, advertising, dasilva, power, article marketing