Opt In List Building – How To Write Your First Email

As first impression is very important in marketing, your first email to your opt-in list is very important. Your first email will be the first opportunity to connect with your readers in your list. They will guide you from your first email, so your first email should always be good. Sound friend and welcome them to your list.

Usually you will have a sequence of messages setup in your email auto responder. The first message that you send will be labeled day 0 meaning that it will be sent immediately. Now the important thing to structure with this email is to establish trust and credibility with your subscriber and deliver a warm welcome.

In the first message to them, it is not polite to immediately try to sell them something. People opt-in to your list for a reason. Know the reason and deliver it to them. But as a start, you can follow my template to send your leads to welcome them into this relationship with you.

Here is an example of the email that I send:

Hi [[firstname]]

Thanks for requesting for (whatever benefit you offered to give in exchange for them opting-in).

You can download your report in PDF format:

(your report)

(the link to the redemption page)

We hope you will benefit from this (whatever benefit you offered)

I would also love to share more about (your topic) with you, covering the deep secrets and tips about (your topic).

Best wishes to your internet success,

(Sign off by you)