Media Buys: DDS, Cablevision Report Big e-Business Increases – Mediapost.com

There is continued growth for electronic transactions in the TV industry with cable TV networks. A system from Donovan Data Systems and Cabletelevision Advertising Bureau — eBusiness — has seen a sevenfold increase since its launch in June. More than 3,000 transactions have been made through DDS Electronic Cable Changes for national cable TV inventory. Media agency executives have long complained about mounting paperwork in making TV transactions — both with cable TV networks and broadcast stations. Cable networks using the system include A&E Television Networks, Turner Broadcasting, Discovery Networks and MTV Networks. read more

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