Getting cyber-dissed, fighting back – Bizjournals.com- Article Marketing

In the early stages of crafting a comprehensive marketing plan for the University of Maryland , Baltimore County, idfive, a Baltimore Web development and marketing company, turned to the Internet to learn how students and alums perceived its client. The search uncovered an online discussion about a bizarre plot hatched by tech-savvy students frustrated over campus parking conditions. But the buzz it created spiked school officials’ awareness of how heavily students rely on the Internet to communicate opinions — including potentially damaging ones. UMBC created a blog where undergraduate students write about campus life; the university also began hosting online chat sessions for prospective students. Become a Print Subscriber For immediate access to this article, as well as the most recent edition of Baltimore Business Journal online, become a print subscriber. read more

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