Easy Ways To Harness The Power Of Article Relevancy

You have to keep your articles relevant to the general subject of your website. Failure to do this will cause you to lose search engine value as well as visitor credibility.

So, what’s relevant

“Related to” is what we mean by “relevant.” Any subject that you can relate in some way to your business can be relevant in an article. For instance, say you were selling a business start up kit, you should come up with related ideas that will satisfy search engines and humans:

How to get a startup loan

How to get a startup loan

Tax tips for business owners

The pitfalls of starting a small business

Creating an advertising budget on a shoestring

Good reasons to start a small business

How to get a startup loan

Of course, this is a partial list. A website on small businesses can generate a huge number of articles with relevant content.

But what if you sell homemade dog treats?

Niche markets can be a bit more difficult when it comes to determining relevant content. If your topic or area of expertise is narrow, consider branching out the subjects of your articles to include other areas that may be of interest to those visiting your website.

In the above example it is safe to assume that most of your readers and prospects are dog owners. So given that consideration, there are lots of topics you can write or otherwise acquire that will keep readers interested and brand you an expert. For example:

The best dog breeds for households with children

Housebreaking tips for puppies

How to vacation with your dog

Pet grooming tips

The best dog breeds for households with children

Whether dogs should wear sweaters

Pet grooming tips

You will notice that all of these topics are a natural extension of the main business. That would be dogs and dog owners. Since each of them is related to the website, a mention of homeade dog treats can be included naturally in each article.

Finding relevant topics

If you’re stuck for relevant subject areas, a keyword tool can help you generate more ideas. There are a number of free online keyword generators that can jumpstart your brainstorming process and reveal topics you might not have considered