(E-Business) Forrester's Consumer Forum 2009: Marketing & Strategy Professionals Learn To … – Business Wire (press release)

CHICAGO–( BUSINESS WIRE )–Although consumers increasingly weave in and out of channels, only one in three eBusiness executives say their company has the ability to deliver a consistent cross-channel customer experience, according to new data released at the Forrester Research Inc. According to a September 2009 Forrester survey of 100 global eBusiness executives, less than half of respondents said their companies support the ability for a customers to get relevant information about their accounts and profiles across channels; only 23 percent said their companies have the ability to deliver such information. Less than half of survey respondents said their companies believe in a seamless handoff between channels; a lowly 22 percent said their companies had the ability to deliver such an experience. Attendees took part in more than 300 one-on-one sessions with Forrester analysts, in addition to peer networking and a Solutions Showcase where 26 sponsors — including platinum sponsor Acxiom and gold sponsors Baynote, Blast Radius, Critical Mass, Experian Marketing Services, and TouchCommerce — shared their products and services. Members of Forrester’s Marketing & Strategy Leadership Boards, including The CMO Group, the Customer Experience Council, the Customer Intelligence Council, the eBusiness & Channel Strategy Council, the Interactive Marketing Council, and the Market Research Council, also met during the Forum. read more

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