Can You Create A “Buyers Only” List?

Content is the royalty of establishing credibility, gaining trust and producing sales. It is KING, gets to wear the crown, sit on the throne, and rule the world. While it is still a good idea to send high quality content to your subscriber list, there is a much more lucrative list made up of customers who have no concern about content.

“What is this type of list?” you ask. – The “announcement list”. I’ve been teaching about the “announcement” list since at least 2002 (on record at an event). And, yet, it’s a widely untapped asset in most email marketing circles. The main reason is: nobody’s teaching it. And so, nobody knows anything about it, let alone how to effectively create one of these lists. So, we’re going to revisit it.

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What Is An “Announcement” List?

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DEFINED: An announcement list is a list whose sole purpose is to “announce” (I.E. Inform, notify) when something new is available for review, consumption or purchase. In other words, it unapologetically says, “Hey, I just released XYZ. Come check it out!” Now, at first glance you may be thinking, “Who would join a list that offers no content and only sales pitch?” If you say it that way, it doesn’t sound too good to me either! That’s why you don’t say it that way. Let’s take a look at HOW to “say it”…

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How About An Example “Announcement” List?

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When you visit my site you will see a classic example of what I’m talking about. PLRSO is shorthand for Private Label Rights Special Offers. The list was developed only to inform people whenever I have new PLR offers available for them to buy

That’s it. I don’t send out ezine articles to them. No newsletters. They don’t get blog posts. There aren’t any special reports. No content of any kind. What they get, in essence, are sales messages. And there are already 2,822 subscribers, many of which have already purchased some of the PLR special offers that have been “announced” to the list.

Why does it work? Let me give you plenty of reasons…

1. I used an ‘in-demand” product and allow my subscribers to start ahead of others by knowing about the new release before it is available to the rest of the world by joining the list.

2. It’s not billed as an “announcement list”, but rather a “Free PLR Club”. Big, big difference in perception.

3. I get it a domain which further adds to the importance and value.

4. There is no requirement to buy once you join. Buy the offers that you want, pass on the ones you don’t want.

5. An example of cost is provided with what you can purchase presently. This further shows the “value” of the complementary membership.

The idea of creating the “announcement list” becomes a complete no-brainer when you throw in the following twist. My affiliates get to “give away” free memberships to the PLRSO club. Then when a referral buys an offer, they get a check. I get a lot of other people promoting and building my list for me and we all win.

Right now the wheels are churning, er turning…

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What Kind Of “Announcement” List can I Build?

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There are a wide variety of “announcement” lists that you can build. Let’s briefly look at nine of them…

* PLR List. Swipe my idea, create yoru own list of private label rights buyers.

* New Offers List. When you have a loyal following there will be people who love what you produce and want to be notified any time you have a new product coming out.

* Pre-Launch List. Create buzz and anticipation for an upcoming new product release by building a pre-launch list several weeks (even months) in advance.

* Ezine Publishers List. A list of publishers wanting any new ezine article you have that is available for them to reprint in their ezines.

* Bloggers List. Another idea is to allow bloggers who are looking for ready-made content to post to their blogs.

* Industry News List. Become the “go to” guru who is on top of breaking news about your industry.

* Joint Venture List. Everyone needs a list of partners and affiliates ready to promote your new offer anytime you have one.

* Incentives List. Here’s a great idea – create a list of people who you offer “incentives” to when they purchase someone else’s new product through YOUR affiliate link.

* Freebie List. Give away rebrandable content (articles, reports, videos, etc.) to the subscribers of this list to earn commissions.

These nine types of lists won’t immediately be buyers from the get go, but the subscribers can become buyers and generate revenue if implemented. While content may be king, there are still a lot of princes, dukes and earls out there too.