Article Marketing – Tampa Bay's Infomercial Giants – The "Pitchmen" Billy Mays … – Examiner.com

This TV series is an inside look into the 2 minute infomercial concept “As Seen on TV” and two of the top personalities that make the all important and insidious television “pitch” on a daily basis to America. The pitchmen of America know their “audience” and what it takes to get people to make an instant impulse decision to pick up the phone and buy something presented on the television, basically sight unseen. Anthony and Billy are well aware that people do not buy things they do not need, they must understand the problem a product solves and want to have the ability to solve that problem themselves… If they have this desire, they will buy the product immediately. In our world, we have much less than 2 Minutes to get our point across, if the product is not easily understood, fills a need, and fails the psychological price barrier of your “audience” your chances of making a sale in the 3 – 15 second time frame an internet surfer will stay on your product listing are nil. Refining your selection of products to sell, knowing the magic price point number of your audience, explaining the product in a way that takes no effort for the buyer to understand and showing the problem the product solves immediately and demonstrably… are all key to improving your bottom line. read more

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